Through the use of technology and machine learning, Faire has connected brands and boutiques from around the world to build a thriving community of more than 10,000 small business owners. As a Product Designer on this rapidly-growing platform, I helped shape our new products and experiences from the ground up, offering expertise in research and UX design, championing customer needs, and connecting those needs with our business goals and objectives.
Faire
My role: Research Lead, UX Lead
Output: Successful launch of product updates and new features
Duration: 8 months
I led the creation of functional and beautiful end-to-end user experiences for both our core and uncommon use cases across digital touchpoints in Faire’s ecosystem. Through partnering with Product, Engineering, and Customer Service to ensure all aspects of a problem were being addressed from conception to launch, I was able to craft thoughtful solutions to best serve the needs of our both our retailers and our brands. This effort included contributing to strategic product thinking and defining user requirements, leading brainstorming efforts, and guiding concept development through to implementation. Tactically, we employed architecture maps, wireframes, visual design, and storytelling to bring our solutions to life - prototyping early and often to gather feedback with each iteration.
UX Design Lead
I structured and led research efforts to ensure the proper foundation was laid before the start of any design work. This research and data was then leveraged to inform our design decisions and product strategy. Qualitative user interviews were conducted with our retailers and brands to understand how current features were being used, or if a new idea was resonating. Findings from these interviews were then used to either inform our design approach or determine if a shift in direction was needed in the event that an idea was n ot aligned with users' current needs. Quantitative data available through our metrics would lend further credence to our initial findings, or expose incongruities to be further investigated.
Research Lead
I helped to evolve Faire's design systems and standards to provide our team with the tools needed to craft experiences that feel consistently "Faire". Through doing this, we helped to show our personality and establish our brand; using consistent layouts, components, and labeling in our designs made our products more usable and inspired trust. I worked with my team to create a unified a unified, cohesive set of UX and visual guidelines and component libraries for products across Faire. These systems were informed through closely partnering with not only designers, but Engineering and Product Managers as well to ensure our system would work for all disciplines touching our working and final files. Our design system was thoroughly documented and evangelized across teams to ensure buy-in and use of the system was upheld.