Born when I was young, raised in the Bay Area, got a degree from UCLA in Design | Media Arts and fell in love with UX Design. LA didn’t suit me at the time, so I moved back to SF for a forever to dig into my life and my career. Now I’m back in Los Angeles and it’s...fine. I’m mainly avoiding the sun, but genuinely trying to take advantage of the diversity, art and snacks the city has to offer. I play video games, I shoot film photography, I visit ghost towns and I read a lot. I’m terrible at frisbee, but excellent at Ms. Pac Man. I’m intensely curious and in love with everything. It’s kind of exhausting.
If you’re curious about ghost towns or Ms. Pac Man techniques, or if you just want to know more about my work (more likely), say hi.
Real quick, a bit about me
EXPERIENCE
Affinity mapping for liiiiiiiiiiife!
If I could affinity map all day long, I would. It’s one of my favorite things (like, in life, not just design, if I could affinity map which sandwich I should get, I’d do that too). I love how, from a pile of notes, inputs, concepts, whatever...things that seem to have no relationship, overlaps being to emerge. Those initial overlaps can then be sub-divided or smaller sets regrouped, and out of it all common themes begin to emerge. And with that, the design process can proceed. It rules.
Bad Ideas are Good
There have been so many times where I’ve started a sentence or a sketch or an idea and knew immediately it was trash. But I let the thought play-out. Even the bad ideas have to be explored as they show the edges of where things should, or could, go. They are topic-starters and a place where another idea can come from. So I keep them out, in pile in the corner. They also made solid team room decor (back when we had team rooms).
Bad Ideas are Good
There have been so many times where I’ve started a sentence or a sketch or an idea and knew immediately it was trash. But I let the thought play-out. Even the bad ideas have to be explored as they show the edges of where things should, or could, go. They are topic-starters and a place where another idea can come from. So I keep them out, in pile in the corner. They also made solid team room decor (back when we had team rooms).